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 | PR Strategy and Application: Managing Influence (1st Edition) by Dr W. Timothy Coombs, Sherry J. Holladay Paperback, 368 Pages, Published 2009 ISBN-10: 1-4051-4408-4 / 1405144084 ISBN-13: 978-1-4051-4408-7 / 9781405144087 PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and th | |