|
Barnes & Noble - The Ohio State University - WINTER (Jan, Feb) | ||
Section 4745 | ||
Brandjam: Humanizing Brands Through Emotional Design. (1st Edition) by Marc Gobe Hardcover, 352 Pages, Published 2006 ISBN-10: 1-58115-468-2 / 1581154682 ISBN-13: 978-1-58115-468-9 / 9781581154689 Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrument” companies can use for jazzing |