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Barnes & Noble - The Ohio State University - WINTER (Jan, Feb) | ||
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill, Anderhill P. Paperback, 320 Pages, Published 2008 ISBN-10: 1-4165-9524-4 / 1416595244 ISBN-13: 978-1-4165-9524-3 / 9781416595243 Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the |