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 | Dalrymple's Sales Management: Concepts and Cases (10th Edition) by William L. Cron (Texas Christian University), Thomas E. Decarlo (University Of Alabama -. Birmingham), Cron Decarlo Hardcover, 528 Pages, Published 2008 ISBN-10: 0-470-16965-6 / 0470169656 ISBN-13: 978-0-470-16965-0 / 9780470169650 Easily accessible, real-world and practical, "Dalrymple's Sales Management 10e" by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing | |