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Barnes & Noble at UAB - SPRING 2011 | ||
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 | Preface to Marketing Management (11th Edition) by J. Paul Peter, James Donnelly Jr, James H. Donnelly Paperback, 288 Pages, Published 2007 ISBN-10: 0-07-338096-2 / 0073380962 ISBN-13: 978-0-07-338096-4 / 9780073380964 Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for inst | |