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Barnes & Noble at UAB - SPRING 2011 | ||
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International Marketing (9th Edition) by Ravi Sarathy, Vern Terpstra, Lloyd C. Russow Paperback, 612 Pages, Published 2006 ISBN-10: 1-933583-22-3 / 1933583223 ISBN-13: 978-1-933583-22-8 / 9781933583228 The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practic |