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Troy University - Term 2 2010 | ||
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Managing Technology and Innovation for Competitive Advantage (1st Edition) by V.K. Narayanan Paperback, 510 Pages, Published 2000 ISBN-10: 0-13-030506-5 / 0130305065 ISBN-13: 978-0-13-030506-0 / 9780130305060 This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic ap |