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University of Central Oklahoma - SPRING 2011

Textbooks for Course ISOM 4363

Section 20277

      
Business @ the Speed of Stupid: How to Avoid Technology Disasters in Business ()
by Dan Burke, Alan Morrison
Paperback, 256 Pages, Published

ISBN-10: 0-7382-0768-3        / 0738207683

ISBN-13: 978-0-7382-0768-1 / 9780738207681

Two savvy Web strategists offer a wry look at the corporate practices that have blindsided technology-driven businesses--and present sane solutions to steer companies past today's investor backlash. Business @ the Speed of Stupid brings to light many of the myths that stymie unwary investors, entrep


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