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University of Central Oklahoma - FALL 2010 | ||
Section 11801 | ||
 | Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) (8th Edition) by Bonnie L. Drewniany, A. Jerome Jewler, Robert Pace Paperback, 336 Pages, Published 2004 ISBN-10: 0-534-62510-X / 053462510X ISBN-13: 978-0-534-62510-8 / 9780534625108 CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves throug | |