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University of Central Oklahoma - FALL 2010

Textbooks for Course MCOM 4343

Section 12747

      
The Theory and Practice of Corporate Communication: A Competing Values Perspective (NULL) ()
by Alan T. Belasen
Paperback, 304 Pages, Published

ISBN-10: 1-4129-5035-X        / 141295035X

ISBN-13: 978-1-4129-5035-0 / 9781412950350

"""It provides an integrated an broad perspective for addressing the diversity of corporate communications as a field of study and a community of practice. As an organizing scheme it helps capture the richness, complexity and interdependence of communication theories." BUSINESS INDIA""Professor Bela


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