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University of Central Oklahoma - SPRING 2011 | |||||
Section 22421 | |||||
 | Essentials of Marketing Management with Connect Plus (1st Edition) by Greg W. Marshall, Mark W. Johnston Paperback, 371 Pages, Published 2010 ISBN-10: 0-07-740018-6 / 0077400186 ISBN-13: 978-0-07-740018-7 / 9780077400187 This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, This is a bundle of: | ||||
