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Ball State University - SPRING 2011 | ||
Section 003 | ||
 | Strategic Newspaper Management (1st Edition) by Conrad C. Fink Paperback, 475 Pages, Published 1995 ISBN-10: 0-02-337731-3 / 0023377313 ISBN-13: 978-0-02-337731-0 / 9780023377310 The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and in | |