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Ball State University - SPRING 2011 | ||
Section 001 | ||
 | Strategic Advertising Campaigns (4th Edition) by Don E. Schultz, Beth E. Barnes (Preface), Dennis G. Martin Hardcover, 370 Pages, Published 1994 ISBN-10: 0-8442-3015-4 / 0844230154 ISBN-13: 978-0-8442-3015-3 / 9780844230153 Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches to the marketplace no longer work. Provides insights on how to: -- Acquire and use data on customer | |