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Ball State University - SPRING 2011 | ||
Section 001 | ||
 | Running a Public Relations Department (Public Relations in Practice Series) (2nd Edition) by Mike Beard Paperback, 160 Pages, Published 2001 ISBN-10: 0-7494-3424-4 / 0749434244 ISBN-13: 978-0-7494-3424-3 / 9780749434243 Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.Running a Public Relations Department is a step-by-step guide to the different | |