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University of Central Oklahoma - FALL 2010 | ||
Section 10460 | ||
 | Basic Marketing Research (2nd Edition) by Naresh K. Malhotra, Mark Peterson Hardcover, 550 Pages, Published 2005 ISBN-10: 0-13-152542-5 / 0131525425 ISBN-13: 978-0-13-152542-9 / 9780131525429 For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations. | |