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University of Central Oklahoma - SPRING 2011 | ||
Section 23100 | ||
 | Effective Health Risk Messages: A Step-By-Step Guide (1st Edition) by Dr Kim Witte, Dr Gary Meyer, Dr Dennis P. Martell Paperback, 224 Pages, Published 2001 ISBN-10: 0-7619-1509-5 / 0761915095 ISBN-13: 978-0-7619-1509-6 / 9780761915096 Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001, (USA) Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about messag | |