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University at Albany (SUNY) Bookstore - FALL 2010 | ||
Section 15258 | ||
 | Public Relations Writing Worktext: A Practical Guide for the Profession (3rd Edition) by Joseph M. Zappala, Ann R. Carden Paperback, 312 Pages, Published 2009 ISBN-10: 0-415-99754-2 / 0415997542 ISBN-13: 978-0-415-99754-6 / 9780415997546 Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addi | |