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University of Louisville - 4108 FALL 2010 | ||
Section 01 | ||
 | Music in the Market (Paperback) by Don Cusic Paperback, 197 Pages, Published 1998 ISBN-10: 0-87972-694-6 / 0879726946 ISBN-13: 978-0-87972-694-2 / 9780879726942 Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music | |