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California State University - Stanislaus - SPRING 2011 | ||
Section 001 | ||
 | Marketing Research Essentials, with SPSS (7th Edition) by Roger H. Gates, Carl Mcdaniel Jr., Carl D. Mcdaniel, Prof Carl Mcdaniel Paperback, 507 Pages, Published 2009 ISBN-10: 0-470-62763-8 / 0470627638 ISBN-13: 978-0-470-62763-1 / 9780470627631 Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing research | |