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Ball State University - SPRING 2011 | ||
Section 001 | ||
 | Campaign Planner for Integrated Brand Communications (3rd Edition) by Dr Shay Sayre Paperback, 160 Pages, Published 2004 ISBN-10: 0-324-32147-3 / 0324321473 ISBN-13: 978-0-324-32147-0 / 9780324321470 Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campa | |