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Ball State University - SPRING 2011 | ||
Section 001 | ||
 | Marketing Research Kit For Dummies (1st Edition) by Jeremy Sierra Phd, Michael Hyman Phd, Michael R. Hyman, Dummies Press Staff Paperback, 408 Pages, Published 2010 ISBN-10: 0-470-52068-X / 047052068X ISBN-13: 978-0-470-52068-0 / 9780470520680 The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what′s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies | |