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Troy University - Fall Semester 2010

Textbooks for Course ECAMPUS UNDERGRADUATE MKT3361 PRINCIPLES OF MARKETING

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Marketing ()
by Roger Kerin, Steven Hartley, William Rudelius, Kerin Hartley Rudelius
Hardcover, 800 Pages, Published

ISBN-10: 0-07-352993-1        / 0073529931

ISBN-13: 978-0-07-352993-6 / 9780073529936

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is d


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