 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Ball State University - SPRING 2011 | ||
Section 001 | ||
 | BrandSimple: How the Best Brands Keep it Simple and Succeed (1st Edition) by Allen P. Adamson, Martin Sorrell (Foreword), Sir Martin Sorrell Paperback, 256 Pages, Published 2007 ISBN-10: 1-4039-8490-5 / 1403984905 ISBN-13: 978-1-4039-8490-6 / 9781403984906 In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensur | |