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Ball State University - SPRING 2011 | ||
Section 002 | ||
 | Primer of Public Relations Research, Second Edition (2nd Edition) by Don W. Stacks Hardcover, 367 Pages, Published 2010 ISBN-10: 1-59385-595-8 / 1593855958 ISBN-13: 978-1-59385-595-6 / 9781593855956 This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and m | |