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Troy University - Spring 2011

Textbooks for Course ECAMPUS UNDERGRADUATE MGT4480 TECHNOLOGY & INNOVATION

Section All

      
Managing Technology and Innovation for Competitive Advantage ()
by V.K. Narayanan
Paperback, 510 Pages, Published

ISBN-10: 0-13-030506-5        / 0130305065

ISBN-13: 978-0-13-030506-0 / 9780130305060

This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic ap


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