 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University of Louisville - 4108 FALL 2010 | ||
Section 76 | ||
 | Business to Business Marketing (1st Edition) by Alan S. Zimmerman, Jim Blythe Paperback, 403 Pages, Published 2004 ISBN-10: 0-324-31544-9 / 0324315449 ISBN-13: 978-0-324-31544-8 / 9780324315448 This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing bet | |