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University Book Center, University of Maryland - FALL 2010 | ||
Section 0101 | ||
 | Readings in Advertising, Society, and Consumer Culture (1st Edition) by Roxanne Hovland (Editor), Joyce M. Wolburg (Editor), Eric Haley (Editor), Dr Eric Haley, Ron (Frw) Taylor Paperback, 425 Pages, Published 2007 ISBN-10: 0-7656-1545-2 / 0765615452 ISBN-13: 978-0-7656-1545-9 / 9780765615459 This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provi | |