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University Book Center, University of Maryland - FALL 2010 | ||
Section 0101 | ||
 | Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage (1st Edition) by Anil K. Gupta, Haiyan Wang Hardcover, 272 Pages, Published 2009 ISBN-10: 0-470-28424-2 / 0470284242 ISBN-13: 978-0-470-28424-7 / 9780470284247 This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only th | |