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University of Houston - Sugar Land Campus - SUGARLAND SPRING '11 | ||
Section 23448 | ||
 | Global Operations and Logistics: Text and Cases (1st Edition) by Ricardo Ernst, Philippe-Pierre Dornier, Panos Dornier Kouvelis, Michel Fender Hardcover, 480 Pages, Published 1998 ISBN-10: 0-471-12036-7 / 0471120367 ISBN-13: 978-0-471-12036-0 / 9780471120360 This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe | |