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University Book Center, University of Maryland - FALL 2010 | ||
Section 0101 | ||
 | Hands-On Social Marketing: A Step-by-Step Guide [Paperback] (1st Edition) by Nedra K. (Kline) Weinreich Paperback, 272 Pages, Published 1999 ISBN-10: 0-7619-0867-6 / 0761908676 ISBN-13: 978-0-7619-0867-8 / 9780761908678 The questions to ask through primary research are similar to those in the secondary research collection process, but with additional depth and detail. Your aim is to get a clear and complete picture of how best to reach each segment of your target audience. The research questions fall into the fo | |