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University Book Center, University of Maryland - FALL 2010

Textbooks for Course BMGT 498B

Section 0101

      
Do You Matter?: How Great Design Will Make People Love Your Company (paperback) ()
by J. Brunner Robert, Russ (Con) Hall, Stewart Emery
Paperback, 256 Pages, Published

ISBN-10: 0-13-706506-X        / 013706506X

ISBN-13: 978-0-13-706506-6 / 9780137065066

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley  former CEO, Pepsi and Apple   “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how


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