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University Book Center, University of Maryland - FALL 2010 | ||
Section 0101 | ||
 | America in JeruSALEm: Globalization, National Identity, and Israeli Advertising (10th Edition) by Anat First, Eli Avraham, First/Avraham Hardcover, 156 Pages, Published 2009 ISBN-10: 0-7391-3325-X / 073913325X ISBN-13: 978-0-7391-3325-5 / 9780739133255 In America in JeruSALEm, the authors examine the effects of globalization and Americanization on the national identity of small nations. Using Israel as a case study, First and Avraham analyzed the changes in Israeli advertising over the past two decades. They found that since the '90s, Israeli adve | |