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Xavier University of Louisiana - SPRING 2011(JANUARY) | ||
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Customer Relationship Management: The Bottom Line to Optimizing Your ROI (NetEffect Series) (2nd Edition) by Dr. Jon Anton, Natalie L. Petouhoff, Anton Kalia Paperback, 272 Pages, Published 2002 ISBN-10: 0-13-099069-8 / 0130990698 ISBN-13: 978-0-13-099069-3 / 9780130990693 For undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior. Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding n |