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University of Michigan - Ann Arbor North Campus - FALL 2010

Textbooks for Course FINENG 591

Section 007

      
Guide to Managerial Persuasion and Influence (Guide to Business Communication Series) ()
by Jane P. Thomas, Bayoumi Magdy A.
Paperback, 120 Pages, Published

ISBN-10: 0-13-140568-3        / 0131405683

ISBN-13: 978-0-13-140568-4 / 9780131405684

This brief, reader-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships and culture, and the context of every persuasive act of communication. KEY TOPICS Specific chapter topics cover deve


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