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University of Michigan - Ann Arbor North Campus - FALL 2010 | ||
Section 001 | ||
 | Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Updated Edition) by Geoffrey A. Moore, Regis Mckenna (Foreword) Paperback, 227 Pages, Published 2006 ISBN-10: 0-06-051712-3 / 0060517123 ISBN-13: 978-0-06-051712-0 / 9780060517120 在线阅读本书《Crossing the Chasm: Marketing and Selling Disrupti》:Moore provides an invaluable service to high-tech entrepreneurs and investors: he has identified the weak link in the marketing chain which makes the success of such ventures so unpredictable, and he outlines proven, specific techniques to a | |