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York College (CUNY) - SPRING 2011 | ||
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 | Selling Today: Creating Customer Value, (10th Edition) by Barry L. Reece, Gerald L. Manning Hardcover, 592 Pages, Published 2006 ISBN-10: 0-13-186683-4 / 0131866834 ISBN-13: 978-0-13-186683-6 / 9780131866836 Selling Today: Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of p | |