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University of Memphis - SPRING 2011 | ||
Section 001 | ||
 | Hypercompetitive Rivalries: Competing in Highly Dynamic Environments (1st Edition) by Richard A. D'aveni, Robert E. Gunther, Kathryn Rudie Harrigan Paperback, 288 Pages, Published 1995 ISBN-10: 0-02-874112-9 / 0028741129 ISBN-13: 978-0-02-874112-3 / 9780028741123 In this pathbreaking book, Richard D'Aveni shows how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be sustained. D'Aveni argues that a company must fundamentally shift its strategic focus. He constructs a comp | |