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York College (CUNY) - SPRING 2011 | ||
Section M | ||
 | Marketing: An Introduction (8th Edition) by Gary M. Armstrong, Philip R. Kotler, Kotler Armstrong, Dr Philip Kotler Paperback, 656 Pages, Published 2006 ISBN-10: 0-13-186591-9 / 0131865919 ISBN-13: 978-0-13-186591-4 / 9780131865914 How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler | |