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University Book Center, University of Maryland - FALL 2010 | ||
Section 0101 | ||
 | The Psychology of Survey Response (1st Edition) by Roger (The Gallup Organization) Tourangeau, Lance J. Rips, Kenneth A. Rasinski, Lance J. (Northwestern University, Kenneth (University Of Chicago) Rasinski Paperback, 416 Pages, Published 2000 ISBN-10: 0-521-57629-6 / 0521576296 ISBN-13: 978-0-521-57629-1 / 9780521576291 This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and the | |