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University of Houston-Clear Lake - FALL 2010 | ||
Section 01 | ||
International Business: Strategy and the Multinational Company (1st Edition) by John B. Cullen, K. Praveen Parboteeah, K. Praveen (University Of Wisconsin, Parboteeah B. Cullen Hardcover, 528 Pages, Published 2009 ISBN-10: 0-415-80057-9 / 0415800579 ISBN-13: 978-0-415-80057-0 / 9780415800570 This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook. A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is writ |