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University of Houston-Clear Lake - SPRING 2011 | ||
Section 01 | ||
Marketing Research Essentials (6th Edition) by Carl Mcdaniel Jr., Roger H. Gates, Carl D. Mcdaniel Paperback, 544 Pages, Published 2007 ISBN-10: 0-470-08701-3 / 0470087013 ISBN-13: 978-0-470-08701-5 / 9780470087015 When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the fiel |