 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University of Houston-Clear Lake - FALL 2010 | ||
Section 01 | ||
 | Marketing Research Essentials (6th Edition) by Carl Mcdaniel Jr., Roger H. Gates, Carl D. Mcdaniel Paperback, 544 Pages, Published 2007 ISBN-10: 0-470-08701-3 / 0470087013 ISBN-13: 978-0-470-08701-5 / 9780470087015 When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the fiel | |