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University of Houston - Downtown - FALL 2010 | ||
Section 11601 | ||
 | Management Information Systems (9th Edition) by James A. O'brien, George Marakas Hardcover, 696 Pages, Published 2008 ISBN-10: 0-07-337676-0 / 0073376760 ISBN-13: 978-0-07-337676-9 / 9780073376769 The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases fi | |