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York Technical College - SPRING 2011 | ||
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Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time (1st Edition) by Michael P. Levens, Serope Kalpakjian Paperback, 290 Pages, Published 2009 ISBN-10: 0-13-607569-X / 013607569X ISBN-13: 978-0-13-607569-1 / 9780136075691 A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The |