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University of Houston-Clear Lake - SPRING 2011 | ||
Section 01 | ||
 | Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke (8th Edition) by Michael K. Levine Paperback, 368 Pages, Published 2008 ISBN-10: 0-06-143852-9 / 0061438529 ISBN-13: 978-0-06-143852-3 / 9780061438523 The world's most widely used and seminal introduction to public relationsânow fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaini | |