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University of Michigan - Dearborn - WINTER 2011

Textbooks for Course MKT 455

Section 001

      
Marketing Your Retail Store in the Internet Age ()
by Bob Negen, Susan Negen
Hardcover, 256 Pages, Published

ISBN-10: 0-470-04393-8        / 0470043938

ISBN-13: 978-0-470-04393-6 / 9780470043936

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store ex


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