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 | Essentials of Marketing, (12th Edition) by Joseph P. Cannon, E. Jerome Mccarthy Paperback, 736 Pages, Published 2009 ISBN-10: 0-07-340481-0 / 0073404810 ISBN-13: 978-0-07-340481-3 / 9780073404813 This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can t | |