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University of Michigan - Dearborn - FALL Sept 2010 | ||
Section 001 | ||
An Introduction to Behavioral Economics: A Guide for Students (1st Edition) by Nick Wilkinson Paperback, 511 Pages, Published 2007 ISBN-10: 0-230-53259-4 / 0230532594 ISBN-13: 978-0-230-53259-5 / 9780230532595 This is a comprehensive approach to the study of behavioural economics, which provides an alternative approach to the standard economics model in understanding how and why economic decisions are made. It includes recent research and offers an overview of methodology as well as case studies in every |