 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Wayne State University - FALL 2010 | ||
Section 14588 | ||
 | Ratings Analysis: Theory and Practice (Routledge Communication Series) (3rd Edition) by James G. Webster, Lawrence Wilson Lichty, Patricia F. Phalen Paperback, 338 Pages, Published 2005 ISBN-10: 0-8058-5410-X / 080585410X ISBN-13: 978-0-8058-5410-7 / 9780805854107 Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumer | |