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VMI - FALL Aug 2010 | ||
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 | The Bridge: The Role of Design in Marketing (8th Edition) by Bruce Macdonald, Brian Tinsman Paperback, 328 Pages, Published 2008 ISBN-10: 1-60037-446-8 / 1600374468 ISBN-13: 978-1-60037-446-3 / 9781600374463 The Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in this fascinating book about ""commercial persuasion."" Today's market managers would be wise to become aware of the value & diversity of the creative wor | |